PPC Command Center

• Snapshot 2026-10-21
• Break-even ACOS (assumed) 40%
• Enabled campaigns 381
• Total ad spend (30d) $25,017.97
• Total ad sales (7d attr) $36,020.43
• Account ACOS 69.5%
• Campaigns over break-even 253
• Spend over break-even (all enabled) $22,229.48
• Spend grain campaign grain (placement/harvest cards aggregate the same spend at finer grain; ~$100-200 gaps are grain, not error)
• 30d-window Δ spend (vs 2026-10-14) +3.1%
• 30d-window Δ sales (vs 2026-10-14) +1.4%
• 30d-window Δ ACOS (vs 2026-10-14) +1.1 pts

Break-even line: 40.0% ACOS (account-level assumption — per-campaign margin is not in the ads.* mirror; surfaced, never presented as derived fact). RED = ACOS over break-even or spend with no sales. Account totals (spend / sales / WoW) are gated against ads.sp_campaigns; per-campaign costs are point reads from that same audited single-snapshot pull. Enabled campaigns only, worst ACOS first. Read-and-recommend only — actions route to Anthony, never to Amazon.

• Placements 4
• Over break-even 3 RED
• Spend over break-even $24,989.20
• Break-even line 40% ACOS (assumed)
• Snapshot 2026-10-21

Placement	Spend	Ad sales	Clicks	Orders	ACOS	Status
Top of Search on-Amazon	$16,639.50	—	7,510	1,272	70.2%	over break-even	send to Anthony: lower this placement
Detail Page on-Amazon	$4,601.94	—	3,205	277	95.7%	over break-even	send to Anthony: lower this placement
Other on-Amazon	$3,747.76	—	3,181	390	50.4%	over break-even	send to Anthony: lower this placement
Off Amazon	$28.77	—	71	3	40.0%	watch

Break-even line: 40.0% ACOS (Anthony account-default; placements span many ASINs so no per-ASIN profit break-even applies). RED = at/over break-even or spend with no sales. Spend and ad-sales figures are gated against ads.sp_placements; ad-sales has no standalone per-placement trace and renders as a flagged dash by design. Read-and-recommend only — actions route to Anthony, never to Amazon.

• Off-portfolio terms 86
• Long-tail (<15 clk) terms 3,964
• All never-converted SP spend (context) $14,918.12
• SB never-converted total (context) n/a
• Recommend negate -> Anthony 4,050
• Recoverable via these negations $8,763.65
• Worst portfolio food_labels ($2,700)

Never-converted terms that ran OFF-PRODUCT for their campaign's served-ASIN portfolio and sit under the 15-click Scale Insights / 30-click Anthony negation floors, so no current layer catches them. Portfolio anchored by served ASIN (never the free-text campaign name). Spend is single-snapshot MAX(cost); column totals reconcile to ads.sp_search_terms in /audit. Read-and-recommend only — actions route to Anthony, never to Amazon.

SB waste unavailable: no sb-weekly snapshots for account 'mess' at /opt/ppc-command-center/data/amazon/mess/sb-weekly (SP-only this account)showing top 200 of 4050 waste terms by cost; summary counts + /audit totals reflect the full set

Off-portfolio spend (highest confidence): $164.73 · long-tail spend: $8,598.92 · 4,050 term(s) recommended to Anthony. Showing top 200 of 4,050 by spend.

• Candidates 763
• Sales on harvestable terms (existing, would be reattributed not added) $16,513.70
• Spend on harvestable terms (existing) $2,092.41
• Acct search-term spend $24,822.92
• Existing exact kws 570
• Snapshot 2026-10-21

promoting to exact reattributes existing spend; it does not create new sales.

Excluded 95 ASIN-shaped converter(s) (product targets, not keyword promotions) · exact set: 570 PG · min purchases 1

Converting terms (orders > 0) running in auto / broad / phrase / product-target campaigns that are not already broken out as their own EXACT keyword — promote to exact for cheaper CPC and bid control. Per-row Sales / Spend are the term's measured values from the single latest snapshot (MAX(cost) per grain, never summed across snapshots); the auditable anchor is the Acct search-term spend KPI, reconciled to source by /audit. Read-and-recommend only — actions route to Anthony, never to Amazon.